Wer - Irina Pfenning

Irina Pfenning, User Experience Designer, Co-Founder & Managing Director of INNOVATE!

After working as concept and product developer at Fitch in Boston, USA, Springtime Industrial Design in Amsterdam, and the mountain bike producer Rotwild in Dieburg, Germany, Irina Pfenning has been working as freelance design consultant for 15 years.

She focuses on:

  • ┬áConcept development
  • Visual Communication / Visual Facilitation
  • Design Thinking and Innovation Methods
  • User Experience
  • Branding and Transmedial Design

Since 2005, Irina Pfenning has been developing and holding workshops on the topics of innovation, creativity, design thinking and visualisation (at the University of Mannheim, the DHBW Mannheim / Karlsruhe, the Mannheim Business School, the FH Calw, and the SRH University of Heidelberg). She studied Industrial Design at the Massachusetts College of Art and Design in Boston, USA, and, ever since, has been familiar with using the design thinking methodology, which was later labelled by the IDEO. She did postgraduate studies at the Domus Academy in Milano, Italy, and has obtained a Master of Fine Arts in Communications Design with focus on branding and strategic design, at the University of Mannheim.